27th Aachen Colloquium Automobile and Engine Technology 2018
Use Case Based Product Development: Blue Ocean Micro Mobility
Authors
Thorsten Schrader, Audi AG, Ingolstadt
Summary
Digitalization, urbanization and sustainability are the three megatrends, which have the biggest influence on the mobility industry worldwide. As users, we have access to better, more convenient and more suitable alternatives to known brands, products and services, which are accessible for us anytime and anywhere. Our very individual problems are solved increasingly faster and in a higher quality, meeting our individual needs, wishes and expectations. To stay competitive, major companies have to offer more individual solutions for users with high expectations regarding their user experience while ensuring to fulfill the wishes and expectations of the society.
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