21st International Conference "Engine & Environment"
Decision in Favour of Alternative Vehicle Powertrains: From a Motivation Research Perspective
Authors
Dr. Helene Karmasin, Head of Institute Karmasin Motivforschung GmbH
Year
2009
Summary
Our institute, which is focused in qualitative market research, in many projects concerns itself with the question, why people decide for or against certain products or general goods and how it is possible to motivate them to a desired behavior.
Members of the Austrian Society of Automotive Engineers have access to all lectures of the International Vienna Motor Symposia.