Evaluation of Infrastructure and In-Vehicle Nudging Measures - Opportunities and Inhibitions

Autoren

Olaf Op den Camp, TNO Integrated Vehicle Safety, Helmond;
Anna-Lena Köhler, Pia S. C. Dautzenberg, Dr.-Ing. Stefan Ladwig, Institut für Kraftfahrzeuge (ika), RWTH Aachen University;
Milou van Mierlo, Heijmans Infra BV, Eindhoven

Zusammenfassung

Daily driving as a relatively well-trained process is based on both, conscious and subconscious decision-making processes and auto-mated/reflective behaviours. These habituated behavioural patterns and habituation effects can lead to unintentional traffic violations due to late intervention. In these cases today's conventional traffic interventions are insufficient. The H2020 project MeBeSafe develops and tests innovative measures to increase safety margins according to the concept of nudging. The central approach is to stimulate the driver to show a desired choice without forbidding alternatives. As part of the project, dynamic lighting systems were installed in Eindhoven's infrastructure and examined in field tests for their suitability as speed reduction measures. Additionally, an in-vehicle nudging measure has been developed to alert the driver to potentially dangerous situations through an in-car human-machine-interface.
In this paper, the application of such implementations in infrastructure and vehicle development will be discussed on the one hand and potentials and obstacles associated with the implementation on a larger scale will be examined on the other hand.

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