Connected and Automated Vehicles as Part of the IoT – Opportunities, Challenges and Implications for the Industry

Autoren

Dr. Wolfgang Bernhart, Manuel Yoon, Dr. Christian-Simon Ernst, Roland Berger GmbH, Stuttgart / München

Zusammenfassung

With the emerging trends of MADE (new mobility concepts, autonomy, digitization, electrification) vehicles become connected and automated – they become a part of the Internet of Things (IoT). The way vehicles are being used changes – as well as the way they are being designed. Software-based functionality is crucial. More and more, OEMs therefore define software as key competence, with significant impact on the E/E supplier business.

To better manage complexity, and to enable SW-HW-abstraction and software-upgrades over lifetime, leading OEMs introduce new E/E architectures based on highperformance computing platforms and a service-oriented software architecture. The separation of hardware and software allows them to buy software without hardware – as a product, a license, or a development service. The "naked" hardware can also be easier calculated, potentially decreasing cost of and therefore increasing price pressure for "hardware only" supply.

To reap these benefits, OEMs need to transform organization and processes – implementing IP-Management, software purchasing and software factories – first OEMs are already starting to do so, others will have to follow.

Suppliers hence need to adopt their strategies and change their business model beyond selling hardware and software as a bundle. Ideally, a supplier can create a market for Software-as-a-Product, proactively defining a superior value preposition and building entry barriers for slower ones that follow late.

Mitglieder-Login