Blue Sky for our Children

Authors

Yoshio Yamamoto, Akira Fujimura, Hakaru Sadano, Takahiro Eguchi, Takashi Moriya, Honda R&D Co., Ltd.

Year

2007

Summary

Honda´s slogan "Blue Sky for our Children" was created in the 1960s when the problem of environmental pollution became acute. Honda has been continuously working hard to achieve the policy as CVCC, VTEC, LEV´s, and so on. It is clear that most recent key technologies are Hybrids and Clean Diesels. Still Honda is working hard to develop more environmental friendly vehicles with these power trains. This report describes Honda Hybrid concept, history and future directions with the Insight, the Civic Hybrid and the Accord Hybrid. Honda has already stated recently that the company was currently working on a new family hybrid vehicle which it plans to sell all over the world. The new Hybrid will be launched in 2009 at a price below that of the current Civic Hybrid. It is strategic approach for wide spread of Hybrid technologies. As Honda moves toward 2010, Honda is committed to becoming a company whose "existence in society will be recognized and valued." To reach this goal, Honda is enhancing our environmental conservation activities and strengthening our efforts to become a leading company in the development and use of environmentally sound practices and products.

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