28th International Vienna Motor Symposium
New Technologies – End Customer Benefit and Return on Investment
Authors
Dr.-Ing. B. Bohr, Member of the Board of Management, Chairman Automotive Group, Robert Bosch GmbH, Stuttgart
Year
2007
Print Info
Fortschritt-Berichte VDI, Reihe 12, Nr. 639
Summary
The introduction of new technologies is connected with ever higher investments. This is a substantial burden for the entire automotive industry, and especially for automotive suppliers, whose share in value added is rising continuously. This makes it all the more important that these investments should result in products that can be brought to market on a sufficiently wide scale as quickly as possible. To ensure this is the case, innovations will in the future have to be oriented even more to customer benefit than they have been up to now. Credit will only be given to features that offer real value to the end customer – in terms of both function and price.
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